The logo of upcoming news and current affairs based channel Neo TV has been unveiled.
Lead by filmmaker and creative guru Shahzad Nawaz as Chief Executive Office (CEO) Neo TV aims to provide fresh and unique content to the public. Believing in ethical journalism the channel also claim to follow the ‘highest standards of reporting with due accuracy and impartiality’.
Even the newly launched logo of the channel has a lot of thought behind it – Neo stands for ‘New’ and rightly shows channel’s intention of providing the fun, fresh and new stuff to the audience.
Typographically the word ‘Neo’ also indicates towards the media group ‘Nai Baat Media Group’ of which it is a part of. The media group also owns local Urdu Daily Nai Baat.
Creativity with colours
The shade of blue and green has been borrowed from the Nai Baat Media Group logo whereas red has been added to show a sense of urgency which is one of the vital criterion for a news channel.