Online retailer Daraz.pk has unveiled the launch of the first ever online three-day fashion show in Pakistan starting on June 13th.

With supermodels, including Nadia Hussain, Sana Sarfaraz, and Abeer Rizvi, walking the ramp, the fashion week will feature high-street brands like Sana Safinaz, Gul Ahmed, Al-Karam Studios, Generation and Amir Adnan showcasing their new collection on the website.

Daraz Fashion Week is an initiative to bridge the gap between the masses and the dynamic fashion industry.

Speaking on the occasion Farees Shah, cofounder Daraz.pk said,

“We are extremely excited to be the first ones to host an online fashion week in Pakistan which means for the first time customers can view a product on the ramp and buy it online immediately. This 3-day online event reflects Daraz.pk’s continuous endeavour to promote fashion in all parts of the country – a woman sitting in Chichawatni will have access to the same fashion trends as a women sitting in Karachi, which is an absolutely incredible achievement.”