In an interesting move, Urdu 1 has taken a swipe from all other leading channels in latest television ratings.
According to Media Logic Pakistan latest findings Urdu 1 (146.6 GRPs) has beaten Hum TV (76.3) with a huge margin in the prime slot of 6pm to 8pm.
The recently released data for first twenty days of September indicated that Urdu 1, Hum TV, Geo Entertainment, and ARY Digital have attained the Top 4 slots in TV ratings.
The programs that usually air on Urdu 1 during time slot of 6pm to 8pm included drama serial Malaika, Dia Aur Baiti Hum, Suhani Si Ek Larki, Yeh Hai Mohabbatein, and Sath Nibhana Sathiya.
Owned by Alliance Media FZ- LLC Dubai, Urdu 1 has begun its transmission in Pakistan from June 23, 2012. Being a trend setter, it gives a new direction to Pakistani television industry by airing Turkish plays.
Although the channel faced severe criticism from local showbiz fraternity for airing foreign content but public welcomed the diversity of content turning it into a household channel.
Urdu 1 popular drama series included Ishq-e-Mumnu, Feriha, Fatima Gul, Aashiyan Meri Mohabat ka, and Kala Paisa Pyar.