Urdu 1 partners with PFDC for PSFW16

The PFDC Sunsilk Fashion Week will be held from 10-13 Marach 2016, in Lahore.
Published 17 Nov, 2015 11:00pm

The Pakistan Fashion Design Council (PFDC) once again collaborates with Urdu 1 as they announce the ninth season of PFDC Sunsilk Fashion Week (PSFW16) which is scheduled to take place in Lahore from 10 - 13 March 2016, stated a press release.

Urdu 1 was media partner for PFDC Loreal Paris Bridal Week 2015 held in September, so this is the channel's second outing with PFDC. Urdu 1 has replaced Hum Network as the exclusive media partner for fashion weeks this year only.

Read: Urdu 1 partners with PLBW 2015

Apart from collaborating with PFDC as exclusive media partner, Urdu 1 has also partnered with Fashion Pakistan for its upcoming edition of Fashion Pakistan Week Winter/Festive 2015.

The ninth PFDC Sunsilk Fashion Week marks the fourteenth fashion week initiated by the Pakistan Fashion Design Council [with eight weeks of prêt-à-porter and five of bridal fashion] and is a direct manifestation of the Council’s commitment to sustainability and discipline within the business of fashion and the facilitation of Pakistan’s retail industry.

PSFW16 will present luxury/pret, high street and lawn/voile trends for 2016, focusing specifically on fashion for the regions' long hot summer months.

Read: Urdu1 partners with 'Fashion Pakistan' for 'FPW Winter/Festive 2015'

PFDC have been accepting participation applications off their official website, for which the criteria is as below:

  • Design Houses/Labels, Textile and High-Street Brands interested in applying must be registered tax payers with the relevant tax authorities in Pakistan.
  • Submission deadline is 26th November 2015.
  • Forms needs to be submitted to PFDC’s head office.

The PFDC will announce participating fashion designers, textile and high-street brands in February 2016.