Have would you feel while roaming around the beautiful alleys of Paris on a cold winter night? Well, you can have this wonderful experience just by watching the latest TVC of Pakistan's leading mobile brand Q-mobile.
Shot in Paris, the TVC features gorgeous Iman Ali in a chic avatar – the celebrated stylist Ehtesham Ansari has given her the desired look. While talking to HIP, he shared his experience of dressing her up for the commercial saying:
“As a stylist I tried to give her an effortless chic look while maintaining the 'less is more' agenda. She herself has a very distinct style of dressing and I wanted to incorporate her personal style sense by adding the Persian look,” he said.
The outfits used during the shoot are from the leading international brands including Michael Cinco, Zara Paris, HnM, Promod, and M&S.
“The magnificent red dress Ali wore in the shot was by Michael Cinco – an international designer who was featured on the Emmy-award winning reality show, America's Next Top Model. His creations have been worn by celebrities like Sofia Vergara, Britney Spears, and Lady Gaga. The other dresses are by Zara Paris, H&M, Promod, and M&S,” he added.
The TVC was directed by Ameena Khan, whereas Saima has done Iman Ali's hair and makeup. Though the commercial hasn’t yet aired, we have an exclusive video clip for our readers. Take a look!
The shoot was taken at exotic locations in Paris including Pyramide de Lourve, The Eiffel Tower, Arc de Triomphe, Sacre Coeur, and Pont des Arts.
“Since winter doesn’t last too long in Pakistan, being stylists we hardly get a chance to do fall to winter looks, but fortunately in this TVC I got an opportunity to explore that too," Ansari said.
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Ehtestam Ansari is a Dubai based leading stylist and casting director who works with top models and actress. He designed Zhalay Sarhadi’s sizzling look for the item number in Jalaibee.