Taimoor Salahuddin, aka 'Mooroo's' latest musical offering Mariam recently released and it is really adorable.
Narrating the beautiful love story of Mariam, the song grabbed attention with a creative video. At first glimpse I thought it was about an upcoming cartoon film, but a detailed look showed that it presented a love story of Mariam in different eras through the stop-motion technique.
'Stop-motion' is an animation technique that physically manipulates an object that appears to move on its own. The object is moved in small increments between individually photographed frames, creating the illusion of movement when the series of frames is played as a continuous sequence.
In this song, the objects are two characters; Mariam and her lover and their story begins in childhood. Passing through different eras they finally met in the modern times where she fights with the criminals to win the love of her life.
The creative presentation of the story made it different from the other usual numbers. Music composition and production were done by 'Mooroo' who was nominated twice for Best Music Video in Lux Style Awards for Awam and Itni Chikni.
However, this time around he gave a chance to the students of media science department of 'Shaheed Zulfikar Ali Bhutto Institute of Science and Technology' (Szabist) to show off their creative skills. There isn’t any doubt they lived up to his expectations. The video is directed by Salman Noorani, the production design by Eruj Hadi, and the lyrics are by Salman Noorani and Fariha Afzal Khan.
“When Salman told me about the song I knew the song is all about fun and games, but it is going to be hard when we opt for its execution. Then it is going to be painful and tedious for everyone who is involved, said the producer and song composer Mooroo.
Around 17 handmade sets and nearly 1,500 chart papers are utilized to create the background in the video.
“I was dealing with a lot of deaths in the concept. To channel that, work around a morbid concept, and make it all happy, lovely, and cute was quite difficult,” said production executive Eruj Hadi.
How this creative video came alive, take a look at some behind the scene visuals;