With the current age of busy lifestyles and so called practical way of living, Dostea Milk brings you a family union, love, and appreciation among each other. The brand has been especially designed to focus on what things would make or break a family. For this, they have compiled all these factors to create a new message of "accepting the norms with little and justified changes".
Dostea just launched and has presented a series of ads which are in continuity and tell a huge family's story. These TVCs have been directed by Zaheeruddin and feature Nausheen Shah, Ali Tahir, and Bilal Qureshi with many others, sharing chuckles and a true family moment, Jo rang layye.
The first introductory ad depicts a large happy family that is in talks with the youngest son for the approval of a girl of his choice. This advertisement is superbly knitted with family bonds and unity among them.
The second ad of the series is the meeting scene of the boy and girl where she is found telling her disapproval for living in a joint family. The boy convinces her that his family is different and very much accommodating...
The third ad is the meet up scene of the two families now, so that they see and understand each other before their children get married. In this is a very strong message of tolerating each other's choices and way of living is inculcated. It shows one to accept people as they are, which is rare in today's world.
The fourth and final ad is surely the sweetest and the best among all. It features everyone from the groom's side and the girl deciding on the bride's wedding dress; again showing ultimate care and acceptance of one's choices.