Cornetto launched a one-of-its-kind series of musical events earlier this week at Ban Thai, Ocean Mall Karachi. Cornetto Pop Rock is a series of concerts that will take place once a year in Karachi, Lahore ,and Islamabad specifically for university students.
Present at the star studded pink carpet were; Ali Azmat, Ali Hamza, Ali Noor, Komal Rizvi, Zoe Viccaji, Umair Jaswal, Anoushey Ashraf, Nida Azwer, Munib Nawaz, Aamna Aqueel, Beenish Pervaiz, Shazia Naz, Sana Fakhar, Saim Ali, Asad Zaman, Nazneen Tariq, Merzia, Shanaz Ramzi, Sohail Javed, Asma Sohail, Nausheen Shah, Momal Shiekh, Maya Khan Rind, and Tipu Sharif among many others.
The concept behind this platform is to revive the pop & rock culture among the youth. The 2016 line up of performers includes maestros of the music fraternity such as Ali Azmat, Komal Rizvi, Noori, Umair Jaswal, and Zoe Viccaji. There will also be two spectacular wild card performances by Q from 'Josh' and the Pakistani superstar 'Ali Zafar'. The concerts will be hosted by Pakistan’s most loved video jockey, Anoushey Ashraf.
The daring playfulness of Cornetto provides the young adults of Pakistan a much-needed platform to express their feelings and passions. Music is a form of art that gives expression to what cannot be put into words, as well as what cannot remain silent. Cornetto has been associated with promoting young local talent since 2008 when it partnered with leading bands to release songs, followed by Cornetto Music Icons, and very recently, the much celebrated film Karachi Se Lahore.
Given the brand’s historic association with the music scene in Pakistan, they're proud to announce CPR for the youth of the country, a platform dedicated to reviving music in Pakistan, armoured with an ensemble cast of artists unlike any other. Towards this end, university students who are also music enthusiasts looking for their big break will be taken under the mentorship of renowned music icons of the country and will be provided a chance to not only learn from them, but also to play with them.
CPR is set to release 6 Music Videos in May/June 2016, which includes three duets and three singles by Pakistan’s biggest pop and rock idols. The duets include, for the first time ever, the two rock legends Ali Azmat and Noori, the first international collaboration of Q from JoSh and Komal Rizvi, and the much-awaited Umair Jaswal and Zoe Viccaji. The singles will include songs by Ali Azmat, Noori, and Umair Jaswal.
CPR will not only be showcasing the POP-ROCK culture through its musical talent but will also be putting on display works by Pakistan’s most renowned designers. The panel of designers includes Nomi Ansari, Deepak Perwani, Munib Nawaz, and Aamna Aqueel, with make up by celebrity stylist Beenish Pervaiz.
CPR will be opening its doors to university bands by providing them with a larger than life opportunity to open shows in Karachi, Lahore, and Islamabad. Auditions for the bands will be held in each of the three cities to choose the most deserving talent to open the CPR concerts. These university bands will be given the opportunity to share the stage with Pakistani legends and showcase their talent.
Mr Asad Malik (senior brand manager- Cornetto) had the following to say on the occasion: “Cornetto is a brand that believes in helping the youth express themselves. The most genuine form of this expression manifests itself through art forms – be it music, films, or other crafts. This year we have developed a very unique ‘pop-rock’ platform which aims to rekindle the passion of music in colleges across Pakistan by combining the talents of some of the biggest musical stars of the country and giving college bands a chance to rub shoulders with them.”