Pakistan had its first ever online music and shopping festival this 14th August. It was a very unique concept created by Fakhr-e-Alam - the owner/founder of EzDaam.com which is a new online retail store.
The project was a joint venture between EzDaam.com and Taazi - Pakistan's most downloaded music app founded by another celebrity Haroon Rashid while McDonald's Pakistan was a digital partner of the Green Day Festival.
There were live, unplugged performances that were live streamed from a secret location in Karachi. The venue had no audience to ensure online viewers felt as primary audience.
Oldies, such as Amir Saleem and Nadeem Jafri, sung their old classical pop hits while Saleem Javed unveiled his latest single in collaboration with legendary guitarist Amir Zaki. Noman Javed belted out Bollywood hits in his sweet yet powerful voice while Abbas Ali Khan mesmerised with his sweet soulful hits from Coke Studio.
Fuzon were the stars of the night with a very very entertaining and unique unplugged performance. All the musicians, who participate din the event, and other celebrities, who enjoyed it form the comfort of their home, praised the idea of an online festival and look forward to returning next year.
Fakhr e Alam of EzDaam promises to bring a bigger and better event next year along with Haroon of Taazi.
The response was spectacular
The festival caused a huge stir within the e-commerce industry of Pakistan. The huge traffic to the website caused the servers to overheat and the techies at EzDaam and Taazi had to work very hard to keep the festival going for three hours with multiple service disruptions occurrences. Last year Pakistani website Daraz.pk and Homeshopping.pk had the black Friday sales that caused both websites to crash, indicating the huge appetite of Pakistani consumers for online sales.
This online festival was the first of its kind and with very little marketing created the highest participated online event in Pakistan's internet history.
How did it work?
The way it worked was people logged into Greenday.pk and went straight into a live music concert featuring some of the big music, TV and film stars of Pakistan. Each logged in user had to see the concert for 15 minutes before the big shopping discount deals could be unlocked. This was a three-hour long, live online festival.
The EzDaam.com Green Day Festival is a step forward from a traditional sales by marrying entertainment and sales online. EzDaam.com is now eyeing at scaling their operations up and are seeking funding to expand.
Pakistan's e-commerce is growing fast with a forecast of the industry size to reach US$ 1 billion by 2020. It is great to see so many Pakistani start up breaking new grounds in the field of eCommerce. EzDaam.com will soon unveil its 24 hours round the clock online super market and pharmacy.
Fakhr-e-Alam, a Dubai resident for nine years now, plans on taking EzDaam.com to UAE by 3rd quarter of 2017.