While the film industry has experienced colossal growth, it still seems to be lacking innovation and anything out of the ordinary. We see the same faces in every other movie, and we are getting bored. We need a platform that will encourage new talent and give industry veterans a run for their money, and that is exactly what Focus.pk is here to do.

Focus.pk is Pakistan's first and only Production and Entertainment Conference showcasing Film, TV, Theater, Radio, Print and Digital Media. It is a forum that allows experts to share valuable insights plus encourage new talent and mentor them. It will bring new ideas into the industry.

Atiqa Odho will also be a part of it. "I'm chairing the FPCCI standing committee for production and entertainment that has designed this conference and shall be hosting it first week of December in Karachi," she told HIP.

The renowned actress has always been ahead in everything be it beauty, acting or other activities. She was also a jury member for the Lux Style Awards this year and even has her very own makeup line.

Seems like she is always there in the top ranks and this time, she aims to bridge the gap between trade partners and investors as another aim of Focus.pk.