Mehrunisa V Lub U with its special and very different social message opened across Pakistan on the first day of Eid. The film since then has been going very strong, even two weeks after its opening. According to Box Office Details the film has earned a whopping total of 11.16cr which for a Pakistani film is rather huge. In fact MVLU earned a big sum of 19lacs on its second Monday, passing the vicious Monday test successfully.
The film is now all set to open across the Middle East tomorrow on the 13th of July and with the response the film has released in Pakistan, we're hoping it will do well in the Middle East as well.
According to Urdu1 Pictures, "Mehrunisa V Lub U will have a decent opening in Dubai, Sharjah and Abu Dhabi at the moment. The promotional campaign is well underway and a good turnout is being expected with the biggest distributor of the region, VOX, having taken the reigns for MVLU's distribution in the Middle East. The distributors own the top cinemas and multiplexes in the region and we're expecting the film to earn good numbers therein," the representative told HIP.
The film is being expected to open to a decent audience in Dubai, Sharjah and Abu Dhabi and as per the makers, if MVLU exceeds expectations and gets a positive response in the Middle East, they will perhaps take the film to Britain and Hollywood as well.