While celebrating the true spirit of Ramzan, Coca Cola has focused on the real joys of sharing. Bringing together social media through Digithon, the first ever digital donation drive in Pakistan, Coca Cola looked upon collecting as much Eidi for Edhi as is possible to help those in need celebrate Eid and all its happiness. Digithon went live on Coca Cola’s facebook page on 5th June from 4pm to 6pm and was joined by our favorite celebrities, pledging their support for Edhi through donations. More than 300,000 people viewed the live transmission, joining in to support the pledge.
From Ali Rehman Khan to Momina Mustehsan. From Maya Ali to Ahad Raza Mir, all our favorite stars were live with Bilquis and Faisal Edhi, participating in the Digithon and calling all their loved ones to donate to Edhi and make a huge difference for someone this Eid.
A bat signed by the favorites including Younus Khan, Ahad, Momina, Ali Rehman and Maya was auctioned live for 100k, highlighting the fact that Pakistanis are more than willing to donate to causes and help those in need with utmost conviction.
Momina Mustehsan, the young inspiration for a million hearts, pledged PKR 1 million to the cause herself. Momina’s gesture was not only heartwarming, it allowed people to come forward and donate more themselves as well.
The digital donation drive allowed people to make Live Calls and SMS so that they could pledge to donate to the Edhi Foundation. The first ever in the digital history of Pakistan, Digithon was a true trendsetter for times to come, raising a total of PKR 13M+ for Edhi and those who depend upon the support. Recently Coca Cola won hearts with its latest campaign Bottle of Change. The Digithon, an extension of the same campaign calling out more people and give them a chance to pledge their support and donate for a noble cause, became not only the first but the most successful event in the digital history of Pakistan.
This Eid lets come together to honor the spirit of Edhi and donate with an open heart for his cause and for people who deserve to wear beautiful smiles just like everybody else.
Log on to www.bottleofchange.com.pk to play a part in changing peoples’ lives.