Currently, 88 local TV channels and 227 radio channels are being operated in the country. All of them are registered with PEMRA and are bound to follow the rules and regulations issued by the regulatory authority. Pakistan Electronic Media Regulatory Authority (PEMRA) came up with a bid this Wednesday at its Headquarters in Islamabad. The bid was for issuing licenses to the upcoming TV channels. The categories of the licenses are news, current affairs, health, sports, education, entertainment, and agriculture.
Pemra Chairman Saleem Baig inaugurated the auction and delivered a welcome speech. He said, “70 licenses will be issued today. The authority works in consultation with all stakeholders. Eight Internet Protocol TV licenses have been issued, besides one DTH which is expected to be operational soon.” At the end of his speech, the Chairman assured that the auction of 70 television channels would be held in a transparent manner.
Director General Licensing Vakil Ahmed Khan said that eight licenses would be given to the news and current affairs category, 27 in the entertainment category, 12 in regional languages, five in sports, 12 in education, four in health and two in the agricultural category.
According to the instruction given by PEMRA, the base price for news and current affairs TV channel will be Rs63.5m, entertainment TV will be sold for Rs48.5m, and regional one at the minimum price of Rs10m. The successful bidder will have to submit 15 percent of the bidding price on the day.