Recently Google released its YouTube Ads Leaderboard for Pakistan for the year 2018. This list represents the top 10 ads and branded content people chose to watch on YouTube through a combination of popularity and promotion.
According to Ipsos research, YouTube is the number one online video streaming platform among millennials in Pakistan with it reaching 80 per cent of online millennials residing in metro cities in Pakistan. According to another research by Kantar TNS, 73 per cent of online Pakistanis watch YouTube every month.
Pepsi Battle of the Bands "season 3"
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Key trends from this leaderboard include:
Made for digital: Unlike in the offline world where space and time is limited, YouTube offers brands and agencies a creative canvas, allowing them as much or as little time as they need to tell their story in whatever form works best for their message.
YouTube works alongside TV: most consumers watch TV and YouTube content at the same time. Instead of thinking of video spend as an either-or split, advertisers should shift toward a digital budget that complements TV strategy.
“These trending ads and branded content are a reminder of the amazing creativity alive today in the Pakistani advertising industry. These videos show that it’s not only new technology but also the art of storytelling that creates a winning combination. YouTube offers brands a creative canvas to tell stories that resonate with consumers in whatever shape best fits them,” said Farhan Qureshi, Regional Head at Google Asia Pacific.
This article is originally published on www.biztoday.news