L’Oreal Professional Hair Fashion Tour Pakistan 2020

L’Oréal Professionnel, world’s leading professional hair brand featured the first & biggest hair fashion tour in Pakistan. This professional hairdressing workshop brought together LA FRENCH philosophy, renowned international Ambassador Tarek Rizk from Lebanon, 600 L’Oréal Professionnel stylists, and 150 influencers under one roof.

The tour kick-started in Karachi on 11th February featured in Lahore on the 13th and concluded in the beautiful capital Islamabad on the 15th of February 2020.

L’Oréal Professionnel Hair Fashion Tour featured multiple facets – Kicking off with discovery, innovation, and inspiration via masterclass with Tarek Rizk from Lebanon with 25 years of experience in the beauty industry. At the event, Tarek introduced the “LA FRENCH Philosophy: Art of Hair coloring” to more than 600 hairstylists and partner salons. LA French is a tribute to L’Oréal Professional’s roots and to the quintessentially natural and chic French style.

The highlight of the evening was the ramp walk that followed where models played with their beautifully done hair in the most elegant manner, giving us major #hairgoals. In the midst of it all, L’Oréal Professionnel also unveiled ‘Majirel Glow’ a new hair coloration range that gives neutralized finish & extreme luminosity.

The Hair Fashion tour is a game-changer for the hairdressing industry in Pakistan, as it introduced ACCESS - The world’s largest digital learning platform for salon professionals to provide education & training on product launches, digital upskilling, trend discovery, technique mastery and business management.

Speaking about HFT Pakistan, Junaid Murtaza Country Manager Pakistan says ‘As the leader of the beauty industry and first choice of partner for salons, it is our responsibility to help the industry reinvent itself and transform the beauty experience for the consumers when they visit a salon’’